POLYSH

NAMING | BRAND STRATEGY | DIGITAL ASSETS |THE BRAND IDEA | BRAND IDENTITY | BRAND LANGUAGE AND COMMUNICATION

Stepping into Polysh, a vibrant nail studio in Pune, is like stepping into a world of boundless creativity. Owned by the talented Shanaya Sahani, Polysh is not just a nail bar—it’s a sanctuary where creativity and individuality are celebrated. The studio exudes an energy that is infectious—a blend of whimsy and sophistication that invites clients to explore their creative sides while indulging in top-tier services.

Polysh which perfectly aligns with the studio's vibrant nature and the diverse range of design options they offer. This evokes a sense of fun and lightheartedness, aligning perfectly with the studio's personality. 

Our visual communication strategy is rooted in our brand’s essence—playful, bold, and eccentric. Every stroke of paint and element of design at Polysh speaks this language fluently. We embrace vibrant hues contrasted with minimalist aesthetics to create a visual experience as memorable as our services. The interiors are adorned with eclectic art pieces that reflect our love for creativity while our branding materials carry the signature touch of elegance intertwined with playful elements.

We designed the logo as a stylised letters with a nail polish brush and a drop of paint. The logo represents the creativity, quality, and fun that Polysh delivers. The logo is simple, elegant, and versatile, and can be used in different contexts and applications.

UNDERSTANDING THE CONSUMERS

Polish's target customers are those who appreciate unique and expressive nail art. They cater to a wide range of clients, from young adults to professionals. Polysh's clients are confident and creative individuals who are not afraid to express themselves through their nails, anyone who wants their tips to tell a story.

This logo will seamlessly translate across various mediums, becoming a recognisable symbol for anyone who wants their nails to be a canvas for their creativity.

THE DESIGN EVOLUTION

We wanted to create a brand that stands out from the crowd, that appeals to the creative and adventurous customers who are looking for more than just a service, but an experience. We wanted to convey the message that Polysh is a place where you can express yourself, have fun, and be pampered.

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