UNDER THE ARCH

NAMING | BRAND STRATEGY | DIGITAL ASSETS |THE BRAND IDEA | BRAND IDENTITY | BRAND LANGUAGE AND COMMUNICATION

The Art of Curated Living: Under the Arch, elevating the way you experience space. We transcend the mundane, transforming spaces into captivating narratives, in terms of their brand identity. We believe interiors are more than just walls and furniture; they are canvases whispering stories waiting to be told. Our team of passionate designers became architects of their brands experience, weaving a tapestry of light, texture, and function that seamlessly blends with their vision.

The minimal logo for Under the Arch is like a blank canvas, ready to be brought to life by the vibrant stories they tell through their design. It allows the focus to shift to the incredible interiors they create, where the true artistry shines.

Directly connects the logo to the company's core service. Positions the logo as sophisticated and lasting, appealing to clients who value quality.

UNDERSTANDING THE CONSUMERS

Their ideal client is a discerning visionary, someone who sees their living space as an extension of their unique story. They appreciate the finer details, the seamless blend of form and function, and the transformative power of exceptional design.

THE DESIGN EVOLUTION

Through refinement, we have chosen a text-based logo to prioritize clarity, brand name recognition, and adaptability. It's a minimalist masterpiece, a whisper of design genius that speaks volumes about the firm's philosophy. In essence, the Under the Arch logo is a paradox. It's minimal yet powerful, simple yet evocative.

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