We create products for brands & brands for products

what we are

The Design Theories is an independent design company based in Pune that partners with brands to create impactful and meaningful solutions for their business objectives. We work with a wide range of businesses, from large organisations to start-ups, across the country and globe.

what we Do

Our team is composed of creative problem-solvers who thrive on tackling design challenges across various mediums. Our collaborative approach ensures that every project benefits from diverse perspectives and expertise, resulting in feasible solutions that stand out in the market.

what we Know

With a wealth of experience collaborating with ad agencies, design companies, retail and architecture design firms, we have a deep understanding of the industry. We leverage this knowledge to deliver innovative and effective designs that resonate with our clients' target audiences.

What's Different

We collaborate with our partners right from the beginning to discover a distinctive voice within their industry. Our focus is on building direct-to-consumer (D2C) brands to create enduring brands that withstand the test of time, rather than relying on short-lived launches or dramatic campaigns.

AS SEEN ON

Case Studies

Our Services

Branding & Rebranding

Beyond logos, we craft comprehensive brand narratives that permeate every touchpoint, from strategic differentiation to communication and product experience. We define brand voices, guide communication flow, and shape product journeys that solidify identity.

Packaging Design

We collaborate with our partners right from the beginning to discover a distinctive voice within their industry. Our focus is on building direct-to-consumer (D2C) brands to create enduring brands that withstand the test of time, rather than relying on short-lived launches or dramatic campaigns.

Collateral Design

Your brand voice echoes across every touchpoint. We don't just talk, we connect. We craft brand communications – ads, emails, everything – that resonate with your audience weaving captivating stories that highlight your differentiators and build lasting connections.

User Interface Design

Beyond surface upgrades, we see possibilities. Through deep analysis, we pinpoint the most effective ways to elevate your brand, often through strategic enhancements, not overhaul. We dissect brands and analyse evolving landscapes.

Client Reviews

Polysh

Shanaya Sahani | Founder

To say we're happy with what The Deign Theories has created is an understatement, they really really hit the mark.

Pores

Gaurav Mehta |

Co-Founder

Design Theories team perfectly executed my vision for the product packaging with a lot of help, guidance and patience. Always very quick to reply to queries and offer suggestions. I’m delighted with the result and highly recommend them.

Hidden Reserve

Rithik Agarwal | CEO

Design Theories team are exceptional at what they do. I have worked with them for over four years on numerous projects, and the standard of work is outstanding.

Wyldmark

Architect | Co-Founder

A team of very talented designers. The team were very patient with helping our business get to the end result we had in mind. Would highly recommend.

Saffron Routes

Shikhar Singh | Product Manager

A quick word about @framer. Framer is forever changing the experience of designing for the web. Forget about a design tool. Once you get the basics, you're not on a design tool anymore. You're creating your product/story in the medium itself. As friendly & powerful as it is.

Zenith

Rohan Dhende | Director

The quality of work has been brilliant and communication has always been smooth. I honestly can't fault them!

Blends

Payal Saste | Founder

Working with The Design Theories went way beyond just aesthetics. They were incredibly collaborative throughout the entire process.

Under The Arch

NIket Bhatewara | Architect

We love our new branding for Under the Arch, thanks to The Design Theories. They helped us simplify our message to connect better with clients. It was a great working with them, and we love the final results.

Prepd

Miguel Wessel | Creative Dircetor

The studio absolutely nailed the UI for our meal prep app! It's clean, intuitive, and makes planning a week's worth of meals a breeze. Overall, a fantastic design that puts the experience first.

Don’t know what you need?
Evaluate if & how design can help your business before you invest in design services.

Talk to us.

Are you considering a brand transformation? Curious about the ideal timeline for an overhaul? Wondering which elements are vital to revisit in order to make a tangible difference to your business? Have you noticed any shortcomings in your current branding? Concerned about protecting your brand from future competition and copycats? Want to make the most of your limited design budgets? What expenses should you anticipate when launching your brand?


For a small fee, we can help you save loads of your budgets that can be put to good use elsewhere. Speak
directly to our creative director Rishika Dubey who has vast experience building, creating and moulding brands through their quaint journeys.

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