Our Process

Some scoff at our logical approach to creative design. They see creativity and logic as opposites. But here's the thing: design solves problems. We use logic to make creative decisions that get results.

So here’s how we typically approach A PROJECT.

01

First, we get up-close & discover.

Forget surface scratches, we dive headfirst into your brand's DNA. Your product, your vision, even those late-night dreams – nothing's off-limits. We dissect your essence, unearthing unique strengths and untapped potential. No stone, or quirky whim, is left unturned. We don't just see rivals, we analyse them like shadow wrestlers, pinpointing not just differences, but why your brand delivers the knockout punch. We get intimate with their desires, understand their unspoken needs, and craft experiences that make you their irresistible answer.

BRAND IMMERSION | PRODUCT UNDERSTANDING | NEAR-TERM & LONG-TERM VISION FOR THE BRAND | JOURNEY OF INCEPTION | ORIGIN OR SOURCING STORIES

02

Defining our edge by studying the competition's shadows.

We list out all our competitor.
We deep-dive into rivals, dissecting their strengths, weaknesses, and even their visual whispers. This intel fuels a strategic map, revealing your path to domination. We learn from their wins and stumbles, crafting a brand so bold and distinct, it leaves them wondering how you did it. No copying, just pure brand dominance. Ready to rewrite the rules?
This version condenses the key points while emphasising your unique approach and the desired outcome: brand dominance. It also maintains the conversational tone and adds a call to action.

BRAND STRATEGY | POSITIONING | STRATEGIC DIFFERENTIATORS | COMPETITION LANDSCAPE | CONSUMER MIND SET | PRE-EXISTING KEY COMMUNICATION IN THE MARKET

03

Decode the difference, design the brief.

While we believe this represents a comprehensive summation of our research, we acknowledge potential gaps and invite collaborative exploration for optimal outcomes.


Here’s what we cover:
- Uncover potential pitfalls and steer clear of them.
- Identify defining stories and messages that set you apart.
- Explore key brand directions and choose the optimal path.
- Define crucial areas for discussion and deeper dive.
- Craft visual solutions that echo your strategic choices.


And thus the brief is curated. 

DEVISING A WAY FORWARD FOR OUR BRAND | DIRECTION FOR OUR BRAND PERSONALITY AND VISUAL LANGUAGE

04

From Blueprint to Symphony: Crafting Design Narratives that Captivate.

We present our ideology by creating detailed mood boards that visually represent the 2 - 3 design directions that
are appropriate based on the previous research and collectively deliberated and drawn conclusions. Each of them
would have pros and cons, which we discuss and debate.

DESIGN MOOD BOARDS THAT CONVEY OUR BRAND IDEA | VISUAL ELEMENTS | OVERALL DESIGN LANGUAGE & SEMANTICS

05

Visualising impact :
The development of
design.

We present our ideology by creating detailed mood boards that visually represent the 2 - 3 design directions that
are appropriate based on the previous research and collectively deliberated and drawn conclusions. Each of them
would have pros and cons, which we discuss and debate.

We embark on a journey of refinement, sculpting every detail to amplify your brand story. Values that set you apart are woven into the design, making it uniquely yours. But beauty isn't skin deep. Every element is "production-proofed" – meticulously crafted for flawless execution, whether it's printed, stamped, or carved. You get two perfect options, ready to shine in the real world, not just on paper.

DESIGN DEVELOPMENT | DESIGN EXPLORATIONS | SUGGESTIONS OF PRODUCTION TREATMENTS | DEVELOPMENT OF BRAND ASSETS

06

The code behind the design : Detail oriented product outcomes

We partner with bootstrapped organisations, prioritising lean design and sustainable solutions. Minimising unnecessary materials, collaborating with vendors for efficient sampling, and meticulous spec-setting for printing, paper, and special techniques – we ensure your brand shines, today and tomorrow, without breaking the bank. We tap into vendor senses for perfect samples, and obsess over specs – paper whispers, printing secrets, special-effect spells – to conjure brand brilliance that endures, not just this season, but forever.

APPROVING COLOURS AND SAMPLES | CREATING THE NECESSARY PRODUCTION ARTWORKS FOR REALISATION OF THE DESIRED DESIGN OUTPUT

If you like our methods and thinking, and want to reach out for your brand, service or product, hit the button below.

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